While many companies might be looking to hire a full-time, in-house SEO copywriter, there are also opportunities for freelance SEO copywriters. As a freelance SEO copywriter, you would have a multitude of clients rather than be an employee of a single company.
SEO Landing Page Content WriterThis SEO writing example from Clarity Council demonstrates what a powerful difference writing for readability can really make.
User Intent: Understanding user intent is crucial in creating content that resonates with the website's target audience. An SEO Landing Page Content Writer carefully analyzes user intent, understanding the purpose behind the search queries, and creates content that aligns with those intentions. This helps in creating content that is relevant, informative, and valuable to users, which in turn can lead to higher engagement and better rankings.
They specialize in different types of copy as well, like product pages, emails, and other types of marketing and sales materials.
This requires the SEO copywriter to do some keyword research and create a list of words and phrases that need to be included.
The copywriter needs to know what the competition is doing with its copy, and should be able to do a quick research and see what it will take to rank well for a page of content.
Collaborating with Other Teams: An SEO Landing Page Content Writer often collaborates with other teams within the organization, such as the marketing team, the social media team, or the web development team. They work together to ensure that the website's content strategy is aligned with the organization's overall goals and objectives. Collaboration with other teams can also help in creating content that is consistent with the brand's voice and tone.
You will have complete control over your client list and what types of assignments you take on. In addition, you would be able to take on as many clients as you want, and potentially have an unlimited amount of income.
An SEO copywriter should understand how to write content with a unique voice and a writing style that flows well.
However, a content team might work together to accomplish the same goals as a traditional content writer and an SEO copywriter.
As a freelancer, you have no guarantee of income, which might mean that you struggle to find work and don’t have a reliable paycheck. You also have to be able to manage client-facing tasks and have the ability to sell yourself and your services. This can make freelancing difficult for some people who are unfamiliar with these types of soft skills.
Incorporating Relevant Keywords: Keywords are the foundation of SEO, and an SEO Landing Page Content Writer understands how to effectively incorporate keywords into the content. They use keywords strategically in the content, including in the title tag, headings, body text, and meta description, to help search engines understand the content's relevance and improve the website
A good SEO copywriter will also understand the basics of latent semantic indexing to further boost the position of the content. They have to be able to pack text with as much information as possible to provide a good experience for both readers and search engine crawlers.
Publish consistently after launch; one study found that having at least 24 blog posts can increase traffic to your blog by 30%, and having more than 50 posts can lead to a 77% boost in traffic. In general, longer posts are better—both for search engine optimization (SEO) purposes and for your visitors.
These differences contribute to a simple trend in what ranks and what doesn't: Website pages are more likely to rank for head terms than long-tail keywords. Blog posts are more likely to rank for long-tail keywords than head terms.